Understanding the Basics of Real Estate Photography
Publishing a real estate listing without photos a risky gamble: potential buyers, deprived of visuals, cannot picture themselves in the property for sale. Moverover, according to the Behavioral and Experimental Real Estate Institute, 60% of the time spent on a listing is devoted to viewing the photos of the property, compared to just 20% spent reading the description. It’s therefore crucial to publish high-quality images to increase the chances of selling properties quickly.
Have you ever thought about what makes real estate photography so unique compared to other types of photography? We need to understand its transformative impact on the real estate sector.
The Importance of Images in Real Estate
When it comes to selling a property, the quality of the listing is paramount. Photos play a crucial role in allowing potential buyers to visualize the property and appreciate its qualities. Photos provide the opportunity to pique interest and encourage viewings.
According to the study mentioned previously, t95% of visitors look at the initial photo in just 20 seconds. It’s therefore essential to take care of every detail to capture attention from the very first glance. And according to a study by the National Association of Realtors, homes with high-quality photography sell 32% faster!
According to a study by the National Association of Realtors, homes with high-quality photography sell 32% faster.
Potential Buyers Need to See Themselves in The Property
The photos of your properties should be authentic, attractive, and impactful.
- Authentic - the photos should enhance the property without changing it. We want to avoid disappointments during viewings by ensuring images perfectly reflect the property while showcasing it in its best light.
- Attractive - your photos should grab visitors' attention in seconds, getting clicks, interest, and viewings (and hopefully a sale!)
- Lastly, they must be impactful. Visitors should be able to project themselves in the space thanks to your photos, leaving a lasting impression in their memory and making them want to visit it in person.
Discover the Best Techniques for Capturing Quality Images
How to Choose the Right Equipment for Real Estate Photography?
Now, you might be thinking, "Do I need high-end equipment to capture stunning real estate photos?" Not necessarily. The key is to choose the right equipment.
ProperShot enables you to capture entire rooms without distortion, making spaces look larger and more inviting. No other equipment is needed, not even a tripod.
A range of image editing software options are available, each offering specific features. Among the most popular is Photoshop, known for its versatility but with a steep learning curve. Others like ProperShot provide a suite of automated editing tools, including the Magic Eraser and Home Staging, allowing you to transform spaces and remove imperfections in seconds, delivering flawless results instantly.
Lighting is Crucial in Real Estate Photography.
It's not just about brightness; it's about mood, depth, and texture. When a room is well-lit, it appears more welcoming and spacious, two key factors that attract potential buyers.
Poor weather conditions may not allow for optimal lighting. ProperShot lets you to change the sky thanks to its dedicated sky replacement feature, transforming a grey sky into sunny weather!
What are the Best Angles for Shooting a Property?
Capturing the proper shot in real estate isn't just about snapping a photo; it's about finding the right angle. The best angles are those that showcase the property's strengths while minimizing its weaknesses. For example, shooting from a corner can make a room look more spacious, and capturing a home from a slightly elevated angle can make the property appear more grand and imposing. Try to show as much floor as possible, it will make the room look bigger! And don’t worry about proportions with ProperShot, our AI will make every corner straight.
Keeping you Real Estate Photos Authentic and Mastering Home Staging
Editing your photos can be wise to correct minor imperfections, such as the brightness or contrast. However, it's crucial to do so with carefully and with transparency. Excessive editing risks misleading potential buyers and compromising trust. Therefore, it's recommended to clearly indicate in the listing if the images have been retouched, to avoid any ambiguity during visits.
Staging a room to make it look lived-in but not cluttered is an art. Proper furniture arrangement and decor can help potential buyers imagine themselves living in the space. Try ProperShot's Home Staging feature! Some users like to publish both photos - before and after home staging - to give the buyer ideas, but also show the original photo.
Last of all, remove unnecessary items to create a clean space, or use ProperShot's Magic Eraser to do it in just a few clicks.
ProperShot, an increasingly popular solution, offers automated editing thanks to AI, as well as user-friendly tools like the "magic eraser." The new Home Staging feature even allows for a quick interior makeover in just a couple of clicks, making it a powerful and effective solution to enhance your real estate listings.
